Writing Portfolio
Sponsorship Marketing Budgets Increasing In Canada
The Canadian Sponsorship Landscape Study (CSLS) is an annual study that provides the most comprehensive information on the scope, scale and trends of Canada’s sponsorship industry which includes sports. The study includes information on industry size, spending by sector, activation trends, evaluation practices, strategic priorities and future outlook. The study looks to both academic and […]
Sports Business: Fox Sports Buys Rights to New ‘Big East’
March Madness is upon us. The action is bound to be exciting like it is every year. Upsets will happen, game winning shots will occur and no one will be able to predict the eventual winner of the tournament because as we all know, surprises always happen in the NCAA. This is why March Madness […]
Sports Technology: The Greatest Wi-Fi Network in Football
The San Francisco 49ers are in the process of building Santa Clara Stadium and it is expected to include many up-to-date and even advanced features, one of which will include the greatest stadium Wi-Fi network of all-time, revolutionizing sports technology. The stadium is set to open its doors for the start of the 2014 season […]
Sports Technology: ScentAir Travels into Edward Jones Dome
ScentAir and its over 2,000 different scents – ranging from delicious smells such as popcorn, waffle cones, caramel apples and even odd scents such as dinosaur breath – has been travelling into the nostrils and smell receptors of people all over the world for more then two decades. From movie theatres to hotels to fitness […]
Sports Sponsorship: Vodka and Golf
What do vodka and golf have in common? Until today, nothing to my knowledge. However, that changed when Belvedere Vodka signed a sports sponsorship deal to become the official vodka of the PGA of America and the PGA Championship, the golf season’s final Major. “The PGA of America is delighted that Belvedere Vodka will serve […]
The Mets’ participation in the WBC, or lack thereof
The World Baseball Classic (WBC) is underway, with first round action completed in Fukuoka, Japan and Taichung, Taiwan. Cuba, Japan, Chinese Taipei and the Netherlands have advanced into the next round and there is much more excitement to come. Faces familiar to MLB fans such as Chien-Ming Wang, Andrelton Simmons, Roger Bernadina and Kazuo Matsui […]
Will this be Dillon Gee’s year?
It’s far too early in Spring Training to get excited about one start, but there is nothing wrong with being optimistic. On Sunday, Dillon Gee pitched three strong innings for the Mets in a 6-4 loss to Miami. Gee looked a little amped up to begin the game, throwing several pitches high in the strike […]
Sports Social Media: ESPN in the Top Ten
Unless you live under a rock or are you’re some strange visitor from Mars, you’ve probably heard of this little thing called ESPN. The global cable televison network was founded by Bill and Scott Rasmussen and Ed Eagan in 1979 under the direction of CEO and eventual first commissioner of the United States Football League […]
Sports Business: New Channel Launch for ESPN Star Sports
In the world of sports business, ESPN STAR Sports is set to launch a new channel, marketing directly to the Indian sub-continent. The launch keeps in mind the growing need for Indian sports fans and the sports most liked and specific to them. The new channel named STAR Sports 2 will officially launch on March […]
